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“Genie” Delivers K-POP to 45 Countries, Across Six Continents

Genie” Delivers K-POP to 45 Countries, Across Six Continents


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     KT to launch Genie K-pop, a global version of the country’s first smartphone-only music service Genie.


- Genie, makes its successful debut in the global markets only 9 months after domestic launch, headed towards becoming a global standard in music services.


- Following the trend of rising popularity of the “Korean Wave” in international markets, Genie aggressively targets the “virtual goods” market with K-Pop content.



▶   International customers can now enjoy the same Genie service as Korean customers.


-   Including features such as “Full Track Preview”, which lets users preview any track from beginning to end to three times for free, and other exclusive news and content on Korean stars.




On January 15, 2013, KT (Chairman and CEO Suk-Chae Lee, www.kt.com) announced the launch of “Genie K-pop”, a digital music and content application for smartphones, in 45 countries across 6 continents including the United States, France and India.  This is the first time that a domestic smartphone based music service was launched as a global service.


Genie”, created by KT in partnership with KMP Holdings (distributor of music on behalf of 7 major Korean record labels including SM, YG, JYP, Media Line, Star Empire, Union CAN and Music Factory), broke into the global markets only 9 months after its domestic launch. By doing so, Genie is becoming the standard for truly providing a “global music service”.


In Korea, Genie became an industry sensation as it allowed content rights holders to price and value their own products.  By increasing the royalties to the right holders to a global standard of 70%, Genie set a new trend in the industry.


With a launch of Genie’s global service, fans around the world with a thirst for “Korean Wave” content can now easily enjoy and purchase various K-POP content, including music, music videos, photos and video clips.


Genie’s global service supports also supports “Full Track Preview”, which lets users preview any track from beginning to end to three times for free, in an effort to boost the pay-per-download market.  Furthermore, exclusive content, previously only available to Korean Genie subscribers, will also be made available to global markets.


Customers can use “Genie K-pop” via a free download from Google Play Store.  Furthermore, the full app experience, including “Full Track Preview” can be used without the need to sign up for an additional membership, by logging in with one’s existing Facebook or Twitter account.


The app is currently available for Android devices, and KT plans to continue extension of its service to more countries.


“With Genie global service for smart phone users, fans around the world can now enjoy various K-pop content. We will continue to target the global virtual goods market, riding the rising popularity of Korean Wave overseas”, said Terry Ahn, Head of KT Smart Eco Division.


For more information, contact:  Manager Gwan-seong Kim, KT Communications Office (02-730-6315)






1. Countries where “Genie" global service is available (app: “Genie K-pop”)


Continent (6 continents)

Countries  (45 countries)

Asia (4)

India, Philippines, Singapore, Taiwan

Africa (5)

Cameroon, Cote d'Ivoire, Ghana, Kenya, Senegal

Europe (29)

Austria, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Iceland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine

South America (3)

Argentina, Brazil, Nicaragua

North America (2)

Mexico, United States of America

Oceania (2)

Australia, New Zealand


The service will be available soon in more countries including:

Belgium, Canada, Hong Kong, Israel, Italy, Japan, South Africa, Thailand, Turkey and the United Kingdom.

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